Join HCC and speaker Brian Lischer, CEO & Creative Director for Ignyte to learn how to do a knockout competitive brand audit.
Event date: Thursday, April 12th
11:30 - 12 lunch and networking
12 - 12:45 presentation
12:45 - 1 Q&A
1 - 1:30 networking
Your brand is your company’s most valuable asset. Why? Because your brand is how your organization is perceived by the world around it. And, like it or not, in an increasingly media-centric age, perception is reality. A competitive brand audit gives you a clear, objective understanding of your brand’s perceived strengths and weaknesses. It examines the visual and verbal language, as well as all-important brand positioning.
You’ll walk away from this presentation with practical insights and instructions that you can implement immediately. We’ll walk you through our proven 5-step brand audit process. Armed with this step-by-step information, you can put the power of a brand audit to work for your company, identifying valuable opportunities to boldly differentiate your brand.
- What's included in a competitive brand audit
- The tangible benefits of a brand audit
- How to conduct a comprehensive brand audit
- Who should be involved in a brand audit
- The ideal time to conduct a brand audit
WHO SHOULD ATTEND:
CEOs, CMOs, Founders, Marketers