Marketing to Gen X Women - Cracking the Code to the Most Influential Consumer Segment

Marketing to Gen X Women - Cracking the Code to the Most Influential Consumer Segment

Women are the primary decision-makers for consumer goods in 85% of households. They make 80% of the decisions about healthcare purchases, and influence at least 80% of all household spending. Yet 91% feel that marketers don't understand them and 66% of women feel misunderstood by healthcare marketers, specifically. If you're not using best practices, you're seriously missing out. 

Listen in as Anderson Direct & Digital explains the unwritten laws about talking to this most lucrative segment of Gen X women. Andersons new and original research proves that it takes a holistic approach: catering to women's needs by building relationships, gathering customer intelligence, and understanding what compels their healthcare purchase decisions. 

You'll learn obvious and not-so obvious insights—knowledge that will improve your very next campaign

 Presenters:

Lauren Gulley, Marketing Manager, Anderson Direct & Digital

Bethany Farrelly, Account Supervisor, Anderson Direct & Digital

Program details:

Networking and lunch 11:30 - 12

Presentation 12-12:45

Q & A 12:45-1

Additional networking time 1-1:30