In health care, it is not if you will have to handle a crisis, but when. Learning how to deal with crises is the key to success. This seminar is designed to lay a base for effective management and communication during a crisis, led by two healthcare industry leaders. In one hour, you will walk away with extensive expertise in how to communicate with media, employees, the community and other key stakeholders.

Panelists:

Mark Bernheimer, Principal, MediaWorks Resource Group

During 16 years as a reporter, including five at CNN, Mark built up a wealth of personal knowledge in the techniques of modern journalism. He uses that background to help clients be their best in all types of interview environments. He has provided public relations, media training and crisis communications an extensive client list, including many hospitals.

Jay Geer, President, Miller Geer Arizmendez

MGA is one of Los Angeles’s only public relations/marketing communications firms that specializes in the healthcare industry. Jay manages the firm's accounts, specializing in media relations. He works extensively with hospitals and other health care organizations in PR support, media training and crisis communications.