OMG! I Need Another Plan - Innovative Marketing Strategies for the New Decade

Friday 26-Feb-10 11:30 AM to 1:30 PM PST

Speaker: Jean Hitchcock, APR, Vice President, Marketing & Communications
Scripps Health

Scripps Memorial Hospital, Schaetzel Center
9888 Genessee Avenue
La Jolla CA 92037 USA
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Details for "OMG! I Need Another Plan - Innovative Marketing Strategies for the New Decade"

Over the past few years, the economy has tanked. Layoffs are happening everywhere. Census is down. How does your hospital/health system react? Many providers have had to quickly develop “plan Bs” to weather the current crisis, but what's the best approach?

Join HCC and Jean Hitchcock, APR, vice president of marketing and communications for Scripps Health, as she discusses the many effects an economic downturn has on health care organizations. Learn how some institutions are thriving, and how they’ve leveraged the implementation of innovative marketing strategies for success. Find out how your organization can clearly communicate your message and the internal measurements of the success of that message.

Speaker Jean Hitchcock, APR

Pricing

	Before 25-Feb-10
Member:	$20.00
Non-Member:	$25.00
Student Member:	$20.00
Student Non-Member:	$25.00
Individual:	$25.00
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Spouse/Guest:	$25.00