Articles for Health Care Communicators of San Diego

HCC San Diego Presents: "OMG! I Need Another Plan!" Innovative Marketing Strategies for the New Decade Friday, Feb. 26, 2010 Over the past few years, the economy has tanked. Layoffs are happening everywhere. Census is down. How does your hospital/health system react? Many providers have had to quickly develop “plan Bs” to weather the current crisis, but what's the best approach? Join HCC and Jean Hitchcock, ...

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One in Three Americans Over 50 We are approaching a unique moment in our nation’s history, when one in three Americans will be over the age of 50, with an estimated 75 million Americans between the age of 50 and 65 and another 40 million 65 and older. As a result, the ability to understand and communicate with this vast Target Audience will be a pathway to long-term success for healthcare marketers, in times of economic challenge and beyond.

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